How Chiefs heir Gracie Hunt is switching his NFL style for the FIFA World Cup



Gracie Hunt told Page Six Style that her FIFA World Cup fashion will look different from her Kansas City Chiefs outfits. graciehunt/Instagram

Gracie Hunt – the eldest daughter of Kansas City Chiefs owner Clark Hunt – may be known for her glamorous NFL game-day ensemblesbut she is planning a style change for the 2026 FIFA World Cup.

Gracie spoke exclusively with Page Six Style about her wardrobe plans while promoting her ambassadorship with On locationthe official hospitality provider of the football competition, offering packages with perks such as inclusive food and drinks, private lounges and more.

“I have some pretty fun outfits planned, but I’m going to stick to a pretty elevated, chic look,” Gracie said, adding, “You’ll see me in my game day classics, but I think we’re going to be a little more sporty than what you’d typically see me in for Chiefs game day.”

For Gracie, that means “raised jeans,” stylish World Cup t-shirts and Team USA swag.

“I have to support my team and show some pride,” she said.

The daughter of Chiefs owner Clark Hunt promoted her partnership with On Location. graciehunt/Instagram
“You’ll see me in my game-day classics, but I think we’ll be a little more sporty than what you’d typically see me in on Chiefs game day,” Gracie said. graciehunt/Instagram

The sports personality, 27, said she is especially looking forward to the global fashion that will take over the tournament.

“We have a fashion cycle here in the U.S. that changes as the seasons change and trends come and go. But what I’m super excited about is seeing international style,” she said.

“I can’t wait to see what people in Brazil are rocking to support the Brazilian national team. And what are people in Germany (wearing)?”

“I think that’s one of the funnest things about the World Cup, it’s seeing all the fashion from all over the world culminating and mingling at these World Cup games,” she added.

Gracie can even change her NFL look depending on the trends she picks up from the football stadiums.

“I have to pull something in,” she said. “I can’t wait to see what people bring in from around the world, and then maybe that will influence some of my game-day style this fall.”

The sports personality expects to wear “raised jeans” and Team USA t-shirts. graciehunt/Instagram
Gracie looks forward to drawing style inspiration from international soccer fans. Instagram / @graciehunt
“I think that’s one of the funnest things about the World Cup, it’s seeing all the fashion from all over the world culminating and mingling at these World Cup games,” Gracie said. graciehunt/Instagram

Known for her bold Arrowhead Stadium outfits in the Chiefs red, gold and white, Gracie has been involved in NFL fashion since she was a tween, saying she started doing campaigns for the NFL Juniors clothing line at just 12 years old.

“I don’t think I ever thought we’d live in a world where we have great brands like Off Season and Erin Andrews’ WEAR to create incredible fashion for women in sports and in the NFL,” she said.

“I just don’t think we thought at the time, wow, this is where things are going to go. We just saw a need. We
wanted to wear attractive clothes on game day,” she continued. “We were tired of cutting up
men’s shirts to have something a little presentable.”

The Chiefs heir is known for sporting stylish outfits in the Chiefs colors: red, gold and white. graciehunt/Instagram
Gracie gushed about how far fashion has come for women in sports. graciehunt/Instagram

Gracie is grateful to be a part of the fashion movement for women in an industry that was previously dominated by men.

“I just look at it with such joy and such gratitude that people are realizing, wow, we can take this, we can lift it, we can amplify it, we can improve it,” she said.

“And I think the mentality of elevation, amplification and constant improvement — whether it’s sports fashion or (another) industry — is how we achieve dreams that we never thought we could.”

Gracie is proud of where women in the sports world are today.

“I think Caitlin Clark is a testament to how far we’ve come and how popular female athletes are,” she said of the WNBA star. “You have Serena Williams. I grew up hoping to be Mia Hamm.”

“We were tired of cutting up boys’ shirts to get something presentable,” Gracie said. graciehunt/Instagram
The self-proclaimed FIFA superfan shared his excitement about his partnership with FIFA World Cup 2026 hospitality provider, On Location. graciehunt/Instagram

“Do we still have a long way to go? I guess it depends on how you look at it. I think the sky is
the limit of where we can go,” she said. “I’m just really excited about the excitement of where we want to see ourselves in 10 years across women’s sports.”

Gracie’s partnership with On Location is near and dear to her heart as she has played soccer and participated in every FIFA World Cup since 2010.

“FIFA Hospitality offers incredible packages that just take the stress out of match day,” she said. “Having attended all these World Cups, I know there’s a lot of logistics involved and it’s nice to turn up knowing a lot of that has been handled on the front end – whether it’s club-level seats, all inclusive food and drink, or just knowing you’ll have access to really great seats in the stadium. FIFA hospitality goes as far as these packages certainly offer a lot.

Gracie has competed in every world championship since 2010. Gracie Hunt/Instagram
“I’m really excited about what this is going to do for the sport of soccer in this country,” Gracie said. graciehunt/Instagram

Despite his deep ties to the NFL, Gracie described himself as a “super fan” at the World Cup.

“I can’t wait to see the wave circulate around these stadiums and just feel the collective energy and unity around the beautiful game of soccer that comes with World Cups,” Gracie said. “I’m really excited about what this is going to do for the sport of soccer in this country, and I’m also just so hyped to see some really exciting games here in North America.”

The 2026 FIFA World Cup kicks off in Mexico City on Thursday, with the final match to take place at the MetLife Stadium in New Jersey on July 19.


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