Kylie Jenner has partnered with Meta for her latest fashion initiative.
The makeup mogul stepped into the world of high-tech style, designing three new styles of Meta smart glasses, announced Tuesday morning.
“Our new line of @metaglasses available today. Three shapes, 26 style combinations, with our most advanced Meta AI built in,” Mark Zuckerberg wrote on Instagramadding: “Plus three custom styles designed by @kyliejenner.”
“This is the first line of glasses that we’ve designed from the ground up,” Zuckerberg said in the video.
He continued: “You have a lot of details that Kylie herself put into them. She’s such a fashion icon that it was … it was just really fun to get a chance to work with her on this.”
The brand’s previous iteration of eyewear was designed in collaboration with Ray-Banusing the iconic Wayfarer style.
Jenner has designed a simple oval silhouette that currently available in three colors for $399.
According to the brand’s press release, they boast open-ear audio, hands-free calling and messaging, video and photo recording, and much more.
Additionally, Jenner lent her own voice to the sunglasses, as Meta explains, “put your glasses on first thing in the morning to start your day with Kylie’s ‘rise and shine’.”
Realizing that wearable tech needs to look as good as it works, Zuckerberg says in the video, “if this is something you wear, it’s got to be great glasses first … it’s almost fashion first and technology second.”
In one interview with ElleJenner shared “glasses have always been my thing. They’re the first thing I notice on someone, honestly,” adding that a lot of what excited her about this latest partnership was not only lending her face to a campaign, but also being able to “be involved in everything: the shape, the colors, the packaging, even the little bell sound it makes when you put them on.”
