Meghan Markle’s As Ever brand could face a $5 million jam if the royal doesn’t find a way to unload her stocked items before they go out of date, a new report claims.
The Duchess of Sussex, 44, is eyeing a deadline of the end of next summer to move all her jam, tea and flower sprinkle jars before they can no longer be sold. per Daily Mail.
With the loss of the jams alone, Markle could face a $5 million loss. The flower sprinklers could push that number even higher by another million.
The “With Love, Meghan” host’s overstocking problem goes back to another risky decision she made last year when she opted to expand her business quickly after seeing some success with her. As always launch.
When the celebrity launched the lifestyle brand in April 2025, she quickly sold out of her range of jams, teas, crepe and cookie mixes and flower sprinkles in minutes.
She quickly followed up with an inventory two months later after ordering “10x” her original amount to accommodate popular demand. The move was another win for the entrepreneur as patrons bought all of her products almost immediately.
The next week, she added a rosé wine to the site’s offerings, and even that item sold out in less than an hour.
In response to the busy sales numbers, Markle made the decision to take a big leap in expanding her business.
“Suddenly, the conversation goes from the beginning of this year we’re talking about a few thousand jars and lids, to we’re going to make a purchase order for a million. It’s a huge leap in just a few months of starting a business,” she told Bloomberg August last year.
In January, a website error revealed she had about 650,190 units unsold at the time. As we previously reported, sources told Page Six that the royal had so much excess jam that she was fair “giving it away” to Netflix employees.
But Markle now faces a new problem that threatens her chances of selling out her inventory: the royal is now facing lower traffic on her site.
According to NewsweekThe Duchess’s business is facing a crisis that coincides with her lowered American popularity.
Data measured by Similarweb showed that the brand received 246,000 total visits to its website in the month of December – of which 180,000 came from the US alone. That number of US visits took a sharp dive in January, reaching just 89,000.
Total visits continued to follow this trend with lower consumer tracking, with the site bringing in 213,000 (83,500 US) visits in February. It recovered slightly in March with 226,000 (94,000 US) visits, but fell again in April with 178,000 (61,500 US) visits.
While the numbers are meant to be an indicator of how well Markle’s business is doing, it’s important to note that official figures have not been released.
A representative for Markle did not immediately respond to Page Six’s request for comment.
